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Brandcamp is a two-part, fast-paced process designed to help your organization explore its brand, customers, and culture. In the first 7-10 days, we deliver actionable data and insights about your brand personality and customer alignment. From there, we can create high-fidelity, rapid prototypes that explore entirely new brand directions, helping you visualize what’s possible.

The time commitment is minimal. Each participant spends about 10-15 minutes answering a short set of focused questions. Our team handles the rest, delivering insights and prototypes without disrupting your
daily work.

We work with organizations all over the country, so Brandcamp normally takes place online. We can arrange for it to happen in person when it fits the situation.

You’ll receive a detailed presentation of personality data, including your organization’s core personality traits and insights into your customers’ traits and their alignment with your organization. This data serves as a foundation for exploring new brand directions and possibilities.

Once we’ve shared the personality data, we move into rapid prototyping. Over the next few weeks, we create 3–4 high-fidelity brand concepts, exploring entirely new directions for your brand. These are not rough sketches—they’re polished, fully realized mockups that help you see the potential of your brand’s future.

Brandcamp’s goal is not to deliver a final brand identity, but to give you everything you need to make informed decisions about your brand’s direction. The rapid prototypes and data serve as a starting point for your branding journey, and we can support you in refining and implementing those concepts if desired.

Brandcamp provides clarity, alignment, and inspiration. It helps your organization understand its brand and customers better, fostering internal alignment and sparking creative discussions about what’s next. Even if you don’t implement immediate changes, the insights and prototypes will inform your business strategy, marketing efforts, and long-term goals.

Yes! Brandcamp is ideal for evolving an existing brand. It gives you a fresh perspective while exploring new possibilities, helping you refine your messaging, visuals, and overall direction.

Unlike traditional workshops, Brandcamp is fast, visual, results in real data, and moves beyond just brainstorming into the creation of real, tangible possibilities.

These are polished, professional-grade mockups of potential brand directions. They include logos, visual elements, tone of voice, and messaging concepts. They’re designed to feel real, so you can fully understand how each direction could work for your organization.

Key decision-makers, team leads, and anyone with valuable insights into your organization’s culture and customers should participate. Including a diverse group helps ensure the findings are well-rounded and actionable.

Reach out to schedule an initial meeting. We’ll discuss your goals, walk through the process in detail, and provide information about timelines, scope, and costs that align with your organization’s needs.